China Inbound Tourism 2024 In China. The number of overseas tourists who search for flights to and accommodation in china has increased significantly, suggesting the growing potential demand for travelling in china, according to the report. Transportation and lodging as a proportion of total tourism could rise with a surge in china's inbound travel, potentially boosting revenue for airports, airlines, lodging, online travel agencies, travel retail, and internet.

Expanding domestic demand and fostering foreign investment. We expect china’s outbound tourism to continue to regain lost ground in 2024, and that the recovery of outbound tourism outside of greater china will accelerate this year.