Google Recent Algorithm Update 2024 Algorithm Update. That contention began with the shuttering of google’s helpful content update (hcu) process, as “helpfulness” was being ascertained. Each update evolves how search results are curated for your audience, and some updates are more significant than others.

Google’s search algorithm plays a pivotal role in determining what content appears at the top of search results. It started on august 15, 2024 and completed 19 days later on september 3, 2024.